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What Happened To Google Wave?

I was originally planning to do a post about Google Buzz this weekend, but then something reminded me about  Google Wave. I don’t know about you, but I haven’t heard anything about Wave in weeks. It occurred to me that one of the most hyped products of 2009 might have fallen completely on it’s face. Ever since Wave was announced at Google I/O last May, there was non-stop hype surrounding the product on Twitter and tech blogs. The hype continued up to the end of September when Google opened up Wave to over 100,000 people, and then for another few weeks while people begged for invites on Twitter and other sites. By the end of October, I had over 25 contacts on Wave and managed to get the bulk of my web-savvy friends using the service. By the middle of November, it seemed like everyone who was remotely interested in Wave had received an invite. Google Wave finally dropped off the trending topics on Twitter and it seemed like the invite hype was effectively dead. It’s been over 2 months since the last activity in my Wave inbox and I can’t help but wonder, what happened?

I don’t think there’s one single reason why Google Wave hasn’t taken off like many expected it would. I’m sure there are still some people who are actively using it, but I’m fairly certain that these people are in the minority. For some reason, Wave was unable to really hook users and provide them with a reason to keep coming back. I think the main issue is the serious overlap that exists between Wave and many of the other services we are already using today. Back in October, I wrote about Wave and explained it as a blend of email, instant messaging, and document collaboration. Unfortunately, it was not good enough at any one of these tasks to win over enough users. Gmail is a way better email client. Text messaging, Twitter, and instant messaging are still far better options for instant communication. Wave is slow and awkward for instant messaging between two people. It’s still pretty good for document/code collaboration but I’m not sure it can be used in a practical sense. It’s missing some essential features that you would find in MS Word or even Google Docs.

Furthermore, I really feel like Wave missed the mark with the user interface. They tried really hard to create a fresh looking UI, but broke some of the basic conventions we’ve become accustomed to. The scrollbars are over-engineered and it’s frustrating to work with the Edit/Done buttons. The nested replies and custom privacy functions were neat, but they often became confusing and glitchy. Finally, deleting a wave from the inbox didn’t actually delete it. If another user posted in that wave, it would return. These sort of user experience quirks made it difficult for even savvy internet users to get the hang of Wave. I think the developers explored some pretty cool concepts, but I’m not sure all of their “improvements” were necessary.

Can Wave make a comeback and become a technology that we can’t live without? I don’t really see this happening in it’s current form. There’s just too much overlap. However, I think Wave introduced some fascinating technologies with their federation protocol and the ability to handle many simultaneous edits via the use of their transformations. There are plenty of applications where Google could merge some Wave features into their existing products. One of the mistakes Google made with Wave was not integrating it into Gmail. Just last week Google integrated their new Buzz product into Gmail. The result is pretty mixed, as some users are not happy with a social network invading their inbox. However, I think Wave would be able to complement some of the existing functionality of Gmail without it feeling like it was just awkwardly shoved in there or invading privacy.

It’s funny how quickly things can change in this technology landscape. If you read my post from late October, you will see that I was very positive about Wave catching on and becoming a daily tool of mine. Clearly, I was blinded by the hype just like everyone else. I’m still really excited to see what happens in the future for Wave.


Comment from Collaboration Cathy
Time February 14, 2010 at 8:33 am

I think Wave’s problem is that it’s somewhat in the middle – not quite a consumer or business product. It doesn’t really bring consumers any “cool” socialsey features, and its not structured enough to be a business product.

Moreover, although it brings great benefits over email, toppling this age old technology is a tall order.

Comment from Tim Ruijters
Time February 15, 2010 at 4:21 pm

Maybe organisations/ people are not used yet to collaborate online. I see a lot of people sending excelsheets to each other via mail. The technology is very young, give it a few years.

Comment from Jason Wagner
Time February 15, 2010 at 11:15 pm

Yeah.. maybe it just needs more time. I guess time will tell.

Comment from Dan
Time February 20, 2010 at 12:30 am

Wave has the same problem as the iPad – it doesn’t fully replace anything that I already use. It adds a few features that each of today’s common tools do not have, but it doesn’t make any of them obsolete or noticeably lame.

Notice that Buzz was integrated into GMail rather than being its own service – pretty unusual as new Google apps usually get their own URL space. Perhaps this time Google finally realized that 5-10 cool features does not equal an entirely new product.

Comment from Robairone
Time May 27, 2010 at 9:11 am

The lack of a well functioning mobile app makes it useless for many in my opinion. You would think Google would have realized that as an integral key of Wave to succeed it would have to be mobile & functional.

I am so disappointed. I had such high hopes for this concept…

Comment from Dan
Time July 12, 2011 at 4:52 pm

Looks like Dan was wrong about the iPad. “Wave has the same problem as the iPad”

Comment from Jason Wagner
Time July 12, 2011 at 4:53 pm

Haha… seriously. iPad is a huge success.

Pingback from Should Producers Care About Google+? | AIR
Time February 16, 2015 at 6:10 am

[…] users’ attention and turbocharge producers’ invention. After all, its predecessor—Google Wave—generated a similar burst of excitement before dying with a whimper when users found it to be too […]

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